You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Mike Lee.
ANA has found 1 results for you, in 929 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Going for gold

This presentation evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Catalogue: Consumer Insights 2005
Authors: Claire Spencer, Mike Lee
November 15, 2005
×

Citation

Spencer and Lee (2005a, November 15). Going for gold. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/going-for-gold